I created the identity for a wine tasting event for a major national supermarket. This included a booklet and promotional posters.
The concept was to represent the characteristics of the wine using ink droplets in water. The Sparkling and Champagne section includes oversized bubbles to represent the fizz. The photography is combined with simple rectangular holding areas for text. The ink interacts with these areas to give an integrated look to the design.
I photographed the products as well as creating the overall look and feel for this project. Producing the photography in-house allowed the agency to keep the project cost to a minimum and saved a significant amount of money for the client. The event was a success and the concept was used again for the next event.
