This branding project created an identity for a coffee outlet in the head office of a major national supermarket. The brand was rolled out across many elements including menu boards, table talkers and wall murals.
The minimalist logo is complimented with areas of flat colour to help with the clarity of communication and natural photographic textures to soften the overall appearance. The simple colour palette gives a fresh modern feel.
I created a photographic style to tie the product photography in with the wall murals. This involved altering the colour balance, and offsetting the exposure to create a filter effect, this gave the shots a contemporary feel.
