I created this press ad for the Silver Cross Reflex pushchair. The pushchair was the first to incorporate a safety light, and I chose this as the focus of the advert.
As the product was technically advanced, I decided that the advert should be feature lead rather than the usual lifestyle shot of a mother and baby using the product. The result was this striking advert which clearly shows of the key features and benefits of the product. As well as appearing in press ads the visuals were used in point of sale materials globally and display stands throughout the Middle East and Asia.
