This is a selection of food photography that I have art directed for a major national retailer. These images have been displayed instore, online, in press ads and on TV.
I am involved in all stages of the photography. My initial involvement is to create a style guide, picking out props and backgrounds, and producing rough scamps. This informs the client of our intention for each shot, and help things run smoother on set. On the shoot I work closely with the food stylists and photographers to get the most out of each product.
