This branding project was part of a successful pitch to work with an independent craft brewery.
The designs incorporate bold colours and strong geometric shapes to help the brand stand out in the crowded craft beer marketplace. A triangular pattern was used to represent the trees and hills prominent in the rural location of the brewery. The central element of the design is the blocky “McG” monogram logo, which is used on its own, as well as with the McGargles name.
The design was rolled out across many elements of bar and retail branding and packaging including bottles, bottle carriers, beer mats and pump clips.
The blocky nature of the branding allows for different beers to be easily identifiable and demonstrate a strong presence on shelf and at the bar.
